Tighe Flatley

At Gap Inc., I served as part of a team that build a values marketing platform for the portfolio of brands.

The strategy, which was built on company values toward equality and the environment, generated positive media coverage and customer recognition.

Read more about the marketing strategy at Forbes.

I served as the social media lead for Gap Inc's campaign to increase the minimum wage for hourly U.S. employees.

The campaign launch led to engagement with major influencers, including the Obama White House on Twitter.

When the state of Indiana introduced a bill that would allow businesses to discriminate against LGBTQ people, I led a content strategy for blog and social media that condemned the move on behalf of Gap Inc. and Levi Strauss Co. 

The content resulted in positive media coverage from major outlets, and the most engaged Instagram content of all time, to date, for Gap brand.

Photo: Gap Inc.

I managed and developed content campaigns for Gap Inc. and its brands centered on LGBTQ Pride, which, according to AdAge, gave the company "permission to speak up about [moments such as Caitlyn Jenner's coming out] ... because it has a history of supporting lesbian, gay, bisexual and transgender issues."

For a campaign during Women's History Month at Gap Inc., I helped manage a content strategy focused on investing in clean water access for women in developing countries, garnering positive social media buzz and the attention of large non-profits.

Graphic: Gap Inc.

As an employee of Gap Inc., I created blog and social media content for three Banana Republic New York Fashion Week presentations, including the social media strategy and execution for the first "See Now, Buy Now" collection in February 2016.

Photo: Banana Republic

I managed the social media content strategy and execution for the launch of Kevin Love as Banana Republic's first style ambassador, driving top content engagement for the brand's social channels.

Photo: Banana Republic

As an employee of Victoria's Secret, I managed the content strategy and execution for the brand's Fashion Show event in November 2017.

This included on-site content capture, team management, social consulting with photographers, and more — resulting in top engagement and sales across social platforms.

Photo: Victoria's Secret

For a project for the menswear startup, Bonobos, I managed a campaign building the brand as a wedding-wear destination.

This included building a content experience for the site based on wedding style, tips, and marketing partnerships — an experience that was also reflected in store windows.

As part of a new product line launch for Victoria's Secret, I managed an immersive content experience based on the choice to stay in or go out, including Instagram Stories, Snapchat content, and an interactive Facebook Canvas Ad that drove top clicks to site.

Photo: Victoria's Secret